Shortlisted at Cannes | Pharma and Health & Wellness - 2025

MM&M Award | Gold - 2025

Introducing: Forbidden Fantasies

Romance stories featuring women who follow their fantasies without fear of pregnancy—because they have NEXPLANON.

To learn more, visit https://www.forbidden-fantasies.com/

Awards:
Creative floor | Gold
PM Society | Gold

Snowflake Mountain (1.0)

This past winter, a marketing team at Alexion Pharmaceuticals had to train their sales representatives on a complex rare disease called mysasthenia gravis, or MG.

MG is often called “the snowflake disease” because it affects everyone who has it differently. This small fact inspired the creation of Snowflake Mountain, an entirely digital ski resort where sales reps were whisked away on a fun yet academic holiday. The guide, a nameless, bumbling, yet surprisingly well-versed ski pro, led the team through 10 training modules in total. The videos couple complex medical data and lay-out-loud puns, spit-take-inducing outfits, and a super-cool mustache.

The training was introduced through a physical kit, with instructions and wintry Snowflake Mountain-themed swag. The training site was built to reference a ski trail, with markers delineating how far up the mountain (i.e., how far into the training) they were. The experience was (snow-)capped off with an interactive foggy goggle game to reinforce the information covered.

Schneeflockenfest (2.0)

The sales training needed to do more training in the fall, so who doesn’t want a spin-off of Oktoberfest? Like any ski resort, they get creative with different festivals during the off-season. Snowflake Mountain 2.0 is hosting a festival called “Schneeflockenfest” which is Snowflake Mountain in German.

Lighter Blue Awards:
Cannes Lion | Silver - 2018
Clio Award | Bronze - 2017
London International Award | 1 Gold, 2 Silver - 2017
Global Award | Global - 2017
MM&M Award | Silver - 2017
RX Award | Gold - 2017
IPA Award | Bronze - 2016

Meet Blue. He's the depressed little star of Lighter Blue, a campaign created to help patients understand their depression. And to laugh about it. We knew humor was a huge risk in this serious, stigmatized category. So was using Facebook. But it worked. Blue has built a large, loyal, and patient fan base. With millions upon millions of likes, shares, and comments. Lighter Blue has become the most successful unbranded pharma campaign…ever.

I brainstormed creative concepts for dozens of videos and over 100 Facebook posts. Additionally, I found studies that show how adult coloring can help relieve stress. So, by creating a coloring book brochure, Blue was able to take his first steps outside of social media in a very hands-on manner to help people who struggle with depression.

To see more posts and videos, visit Facebook.com/LighterBluePage

Depression is an invisible illness. Our TRINTELLIX campaign focuses on the tangle of multiple symptoms depression sufferers face on a day-to-day basis. I concepted for TV, and designed all printed pieces that brought the campaign to life. My print ad was featured in magazines such as People, Shape, and Woman’s Day.

Trintellix.com

Life is all about capturing moments. Jones Soda allows customers to personalize bottles with their own pictures. This annual report truly demonstrates what the company is all about.

Who doesn’t love wining and dining? Wine is very beneficial when used for bringing out the flavors of a dish being prepared. This product offers a variety of different wine infused sauces.