Lighter Blue Awards:
Cannes Lion | Silver - 2018
Clio Award | Bronze - 2017
London International Award | 1 Gold, 2 Silver - 2017
Global Award | Global - 2017
MM&M Award | Silver - 2017
RX Award | Gold - 2017
IPA Award | Bronze - 2016

Meet Blue. He's the depressed little star of Lighter Blue, a campaign created to help patients understand their depression. And to laugh about it. We knew humor was a huge risk in this serious, stigmatized category. So was using Facebook. But it worked. Blue has built a large, loyal, and patient fan base. With millions upon millions of likes, shares, and comments. Lighter Blue has become the most successful unbranded pharma campaign…ever.

I brainstormed creative concepts for dozens of videos and over 100 Facebook posts. Additionally, I found studies that show how adult coloring can help relieve stress. So, by creating a coloring book brochure, Blue was able to take his first steps outside of social media in a very hands-on manner to help people who struggle with depression.

To see more posts and videos, visit Facebook.com/LighterBluePage

Life is all about capturing moments. Jones Soda allows customers to personalize bottles with their own pictures. This annual report truly demonstrates what the company is all about.

Depression is an invisible illness. Our TRINTELLIX campaign focuses on the tangle of multiple symptoms depression sufferers face on a day-to-day basis. I concepted for TV, and designed all printed pieces that brought the campaign to life. My print ad was featured in magazines such as People, Shape, and Woman’s Day.

Trintellix.com

Newspapers don’t have to be for adults only. Kids shouldn’t miss the opportunity to be updated on current events. This children’s section in USA Today features spreads that are both fun and educating. It also includes board games and activities that they can enjoy after reading!

WHEELS Global Foundation’s Mission:
To give back to India, USA, and to global communities by providing technological solutions to issues related with water, health, energy, education, livelihood, and sustainability.

I designed the booklet and banners for the WHEELS For Humanity Awards Gala.

Wheelsglobalfoundation.org

Hungry? Night Bite provides you with a Vampire-like fast food experience for those who are out on the prowl.

Step right up to the oven! This website encourages men to become more enthusiastic about baking instead of just cooking. 

Who doesn’t love wining and dining? Wine is very beneficial when used for bringing out the flavors of a dish being prepared. This product offers a variety of different wine infused sauces.